RESUME

2020 - Present

GroundWell LLC

Collaborated with the founder to build her online business from the ground up. Based on her vision and budget, procured the appropriate video hosting, client booking and virtual operations platform.
Built the GroundWell website. Implemented a system of appointment booking for one-on-one and group sessions. Implemented strategies for consistent client communications. Developed a program of day-to-day operations and set up a payment gateway for ecommerce.
Brand strategy, brand design assets, hired and liaised with a graphic designer to develop a new brand logo.

2020 - Present

Modo Yoga NYC

Researched, developed and managed the Modo Yoga NYC Online platform, including website design, contract negotiations, content layout strategy, ecommerce and web integrations.
Set up two filming studios, trained employees to operate streaming & recording equipment. Currently provide technical support and operations management.
Social media, newsletter and marketing strategy, management and content creation.
Developed schedule of outdoor studio pop-ups across Manhattan and Brooklyn. Coordinated with the venue and staff to maintain a smooth customer experience.

Oct. 2020 - Dec. 2020

Modo Yoga Los Angeles

Oversaw the creation and curation of Modo Yoga LA Virtual Studio, including website design, technical specs, content strategy/layout, pricing structure and timeline for platform rollout.
Ran weekly meetings with owners and managers to provide updates, delegate tasks, develop day-to-day operations strategies and train staff to maintain the business.
Created content and strategy for communications and platform rollout to delegate to the MYLA Marketing Manager.
Handled all contract negotiations, securing a reduced rate deal for the business to launch with.

Jun. 2019 - Mar. 2020

Pathway to Paris: 1000 Cities

Designed 1000 CITIES website; including branding elements, copy and navigation. Worked with the founder to implement new ideas, bolster the charity’s mission and make the site more interactive.
Liaised at NYC UN Climate Week. Developed a strategy to convey the organization’s mission through visual and conversational mediums.
Conducted research interviews with UK Climate Leaders, and wrote reports in contribution to the 1000 Cities Climate Research Report.

Jun. 2019 - Nov. 2019

Modo Yoga NYC

Worked with a bi-coastal team to coordinate and execute a successful fundraising campaign; including branding, social media rollout, merchandising and marketing strategy.
Developed a program strategy, trained staff with day-to-day operations, sign-up, soundbytes and customer service.
Established partnerships with neighboring businesses for collaboration and inter-business brand visibility.

2011-2015

Live Streaming Production (YouTube Live, FB Live, Zoom, Custom Streaming RTMP, OBS, Larix, WireCast, StreamLabs)
Risk Management
Scheduling
Template Web Design (Squarespace, Wix, Wordpress, Shopify)
Event Production
Project Management
Contract negotiations
Travel Arrangements
Google Suite, Microsoft Office Suite
Email Marketing, Social Media Management