RESUME
Work Experience
2020 - Present
Program Development Director
GroundWell LLC
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Collaborated with the founder to build her online business from the ground up. Based on her vision and budget, procured the appropriate video hosting, client booking and virtual operations platform.
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Built the GroundWell website. Implemented a system of appointment booking for one-on-one and group sessions. Implemented strategies for consistent client communications. Developed a program of day-to-day operations and set up a payment gateway for ecommerce.
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Brand strategy, brand design assets, hired and liaised with a graphic designer to develop a new brand logo.
2020 - Present
Virtual Programming + Communications Manager
Modo Yoga NYC
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Researched, developed and managed the Modo Yoga NYC Online platform, including website design, contract negotiations, content layout strategy, ecommerce and web integrations.
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Set up two filming studios, trained employees to operate streaming & recording equipment. Currently provide technical support and operations management.
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Social media, newsletter and marketing strategy, management and content creation.
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Developed schedule of outdoor studio pop-ups across Manhattan and Brooklyn. Coordinated with the venue and staff to maintain a smooth customer experience.
Oct. 2020 - Dec. 2020
Virtual Program Development Consultant
Modo Yoga Los Angeles
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Oversaw the creation and curation of Modo Yoga LA Virtual Studio, including website design, technical specs, content strategy/layout, pricing structure and timeline for platform rollout.
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Ran weekly meetings with owners and managers to provide updates, delegate tasks, develop day-to-day operations strategies and train staff to maintain the business.
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Created content and strategy for communications and platform rollout to delegate to the MYLA Marketing Manager.
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Handled all contract negotiations, securing a reduced rate deal for the business to launch with.
Jun. 2019 - Mar. 2020
Research & Development
Pathway to Paris: 1000 Cities
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Designed 1000 CITIES website; including branding elements, copy and navigation. Worked with the founder to implement new ideas, bolster the charity’s mission and make the site more interactive.
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Liaised at NYC UN Climate Week. Developed a strategy to convey the organization’s mission through visual and conversational mediums.
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Conducted research interviews with UK Climate Leaders, and wrote reports in contribution to the 1000 Cities Climate Research Report.
Jun. 2019 - Nov. 2019
Sweat for Change Campaign Coordinator
Modo Yoga NYC
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Worked with a bi-coastal team to coordinate and execute a successful fundraising campaign; including branding, social media rollout, merchandising and marketing strategy.
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Developed a program strategy, trained staff with day-to-day operations, sign-up, soundbytes and customer service.
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Established partnerships with neighboring businesses for collaboration and inter-business brand visibility.
Education
2011-2015
Emerson College | BA Theatre Studies: Directing
Skills + Expertise
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Live Streaming Production (YouTube Live, FB Live, Zoom, Custom Streaming RTMP, OBS, Larix, WireCast, StreamLabs)
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Risk Management
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Scheduling
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Template Web Design (Squarespace, Wix, Wordpress, Shopify)
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Event Production
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Project Management
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Contract negotiations
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Travel Arrangements
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Google Suite, Microsoft Office Suite
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Email Marketing, Social Media Management